Lead Frontend Engineer
9+ years building and scaling frontend platforms for high-traffic, SEO-critical products. I focus on performance, content systems, and architectures that scale across teams and brands.
Worked on multi-brand platforms serving 1,000+ locations and tens of thousands of pages across dental care, emergency services, veterinary care, and consumer health products, with national SEO traffic.
Platform & Tooling
Tools I’ve used to ship and operate frontend platforms in production—delivery, quality gates, caching, observability, and content systems.
Frontend Platform
Core frontend architecture and shared UI foundations.
Content & SEO Systems
Content modeling, delivery, and SEO reliability at scale.
Delivery, Quality & Observability
CI/CD, runtime monitoring, and production health signals.
Selected Work
Scaling an SEO-Critical Web Platform
CompletedMigrated a healthcare platform with tens of thousands of pages from Gatsby to Next.js, improving release velocity, performance, and SEO reliability.
Building a Multi-Brand Frontend Platform
CompletedDesigned a shared frontend architecture supporting multiple brands through one marketing app, one office directory, and a single themed design system.
CMS 2.0 — Decoupling Content and Design
In progressRedesigning the CMS architecture to reduce content type sprawl and remove engineering from routine design and layout changes.
How I work
- Design frontend systems that scale with the business
- Make architectural decisions with clear tradeoffs
- Optimize for performance, SEO, and accessibility
- Reduce engineering toil by empowering content teams
What colleagues say
“Vinay helped build the React tech stack, architecture, and standards from scratch. He consistently showed strong technical leadership and ownership.”
“Vinay is highly dependable, technically strong, and not afraid to raise important issues. You can trust him with both team collaboration and complex engineering challenges.”